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Callaway Golf

In an age of high-speed retail and customized orders, Callaway Golf needed to accelerate key production planning reports to stay ahead of competitors. Migrating its SAP APO, BW and ERP systems to an SAP HANA in-memory database on Lenovo servers enabled the company to dramatically cut report run-times from hours to minutes. Decision-makers can now run planning reports more frequently, enabling them to steer the business and meet customer expectations better than ever before.