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Callaway Golf drives innovation with Lenovo and SAP HANA

In an age of high-speed retail and customized orders, Callaway Golf needed to accelerate their production and planning to better meet the needs of an ever-changing market. Working closely with Lenovo, Callaway decided to migrate its key SAP systems to an SAP HANA in-memory database running on Lenovo servers and Intel(R) Xeon(R) processors.  This enabled the company to dramatically cut report run-times from hours to minutes and gave decision-makers the power and insight to meet customer expectations better than ever before.